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Uzhavar Santhai
Tamil Nadu's farmer market scheme to promote direct contact between farmers and consumers, eliminating middlemen and stabilizing prices.
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Highlights and Media
Key Highlights
Direct Farmer-to-Consumer Sales
Zero middlemen or brokers, ensuring 100% of profit goes directly to the farmers.
Free Infrastructure & Utilities
Free retail space, weighing scales, cold storage, and transport support for participating farmers.
Market Comparison: Uzhavar Santhai vs Middlemen-led Mandi
Contrasting benefit rates and pricing control models
Farmer Revenue Share
100% Direct SalesNo commissions or brokerage fees charged. Farmer keeps the entire sale amount.
Consumer Price Savings
15-20% Cheaper than RetailElimination of multiple intermediaries drops consumer prices below standard open retail markets.
Who is eligible
- The farmer/entity is operating in Tamil Nadu.
Eligibility rules · v1 · effective 1 January 2020
Who is not eligible
- Uzhavar Santhai requires an active farming operation in Tamil Nadu.
How to apply
Identity Card Application
Apply for a Farmer Photo Identity Card through the local Assistant Director of Agriculture/Horticulture.
Mandi Shop Allocation
Visit the local Uzhavar Santhai market where a shop space is allocated on a first-come, first-served basis daily.
Direct Sales & Price Fixing
Sell fresh vegetables and fruits directly to consumers using free weighing scales, based on daily prices fixed by the committee.
Sources
- Tamil Nadu State Agricultural Marketing Board, Government of Tamil NaduMINISTRY_PORTAL · Fetched 5 July 2026
Additional Details
Uzhavar Santhai (Farmers' Market) is a welfare initiative launched by the Government of Tamil Nadu. The scheme facilitates direct marketing of vegetables and fruits by farmers to consumers without the intervention of middlemen or brokers. Regulated by the Tamil Nadu State Agricultural Marketing Board, these markets provide free shops, weighing scales, and storage facilities to farmers, while prices are fixed daily based on wholesale and retail market rates to ensure fair prices for both sides.